Quality SEO vs. Fast Food

Fast Food

Are you tempted?

Fast food gives quick satisfaction: the feeling of a full stomach. At the same time, we all know that eating hamburgers every day causes early death.

Unfortunately, many providers in Singapore offer “fast food SEO”: quick rankings at attractive prices. I want to be on page 1, I get on page 1. Instant satisfaction.

But unlike fast food eaters, fast food SEO clients are usually not aware that the techniques these fast-food providers use bring early death to their website.

One day, they will get penalized by Google and rankings will drop to a page where no one is looking. They may have to delete the site and start from square one.

I don’t offer fast food SEO. I am looking for business owners who are in it for the long haul.

I want to build ever more powerful online sales channels with them.

While they see their obese competitors’ sites drop like dead birds.

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Best Seo Singapore

I believe I provide the best SEO in Singapore. So do many others, of course :) So the question is: what’s your definition of “best”? Here’s my thinking on the subject.

The best is not cheap

gold bars

Who provides the gold standard in online marketing?

The days where an SEO provider could do some optimizations to the website and then just push a button to get the the site to rank using automated spam are over. Or let me correct that. It can still work. But the website is very likely to be hit with a penalty later, and lose its Google rankings.

Lots of SEO companies are still employing this method. Perhaps they haven’t changed from the days when this used to work. Perhaps they don’t care enough; as long as there are results, they get paid, if the site gets hit, they find another client.

SEO is constantly evolving and so it’s important that your SEO provider spends time learning the latest techniques. These days, SEO providers need to provide more quality and handwork to achieve sustainable rankings for their clients. There is a real cost to deliver these.

I am not afraid to tell this story. I am not afraid to tell potential clients: perhaps this is going to be too expensive for your particular market.

But consider a large agency that was successful in the old world of SEO. Would they really go back to their clients and raise the price on them?

Good SEO consultants care about your profits, not just rankings

shopping basket

You don’t want just any traffic to your site. You want people who will fill their shopping basket with your products.

“Page 1 in 3 months, guaranteed” and other similar guarantees are common in the SEO business. Guarantees like this sound comforting, but they can betray you as a business owner.

The best SEO consultants in Singapore will wonder:

If my client makes it to page 1, will they actually make any money out of it? ENOUGH money to pay me what it takes, and then some?

There’s all kinds of reasons that could prevent an SEO effort to be profitable, and addressing each of them takes up valuable consultant time. Here are some of the questions that need to be addressed:

  • Are people who search this term likely to become customers of my client?
  • Are enough people searching for it? (a dirty trick is to get you on page 1 for a term no one searches for: easy – no competition)
  • If people land on my client’s website, are they likely to become clients? (there could be issues with the website that stand in the way)

It’s all to common for an SEO provider to deliver on their page-1 guarantee, but leaving the client with nothing to show for it.

Conclusion

Search Engine Optimization as a profession has changed from being fairly routine to become a highly specialized field which requires experience and continued learning.

Providing the best SEO service has become more expensive. Although many average companies in the internet market field have failed to acknowledge this.

For many businesses, it doesn’t make sense to engage an SEO consultant beyond basic website optimizations.

Think it will make sense for you? Contact me and we will explore the opportunity.

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How SEO Consultants Managed to Make a Success of their Projects in Singapore

Handling the complex parts of a business is more than enough for an owner to tackle which makes hiring SEO consultants as a better option for the business’s online visibility and traffic. With the rapid growth of Singapore’s economy, it makes sense to be as aggressive as the competitors when it comes to online presence considering that many Singaporean’s search the web for products and services. However, it is not easy looking for an SEO consultant with a proven track record of successful SEO projects in Singapore. SEO is a highly technical field that requires the skills of specialists who have had extensive experience in SEO projects that have achieved amazing results.

seo

How to Make a Choice for SEO Consultants in Singapore

There are lots of SEO consultants in Singapore who are known for their professionalism in the complex process of search engine optimization. This process is literally beyond the comprehension of the ordinary layman. Usually the client does not even understand the difference between organic SEO and standard SEO keywords. Very often, what the client wants is proof of successful SEO projects in Singapore. Is there a business that has profited from SEO aside from the increased traffic to the site? Are keywords the only focus of SEO or are there other SEO methods that will improve online presence and generated leads? Businesses in Singapore are serious about improving their online presence knowing that it is indispensable to their success but will hiring an SEO consultant guarantee success in aggressive online competition?

Why Investing in SEO Services is Worth the Effort

Major companies dominate search engines but there is no reason why your business cannot dominate the local search results. Singapore has its own search engines aside from Google Singapore, Yahoo Singapore and Bing Singapore and if your site ranks high in the local searches, your investment in SEO is definitely worth the price. Gaining high page rankings in Google Singapore is usually a good way to enjoy a continuous flow of customers. The common belief on SEO is it simply focuses on the right keywords and phrases that Singaporean consumers will type on their browsers but the truth is SEO experts make use of mathematical equations and a great of deal analysis to determine the keywords that would match user search patterns on specific areas. SEO consultants have also developed the skills to determine which SEO strategies will work in improving online presence.

Singapore’s Environment for Online Businesses

The time is especially right for Singapore online businesses and according to PayPal, the online shopping market of Singapore has reached S$1.1 billion in 2010 and is expected to reach S$4.4 billion by 2015. This is a great opportunity for online businesses since the environment is perfectly right for a business to thrive. Many entrepreneurs who have been exposed to modern technology have gained outstanding success in their online business endeavors not only due to the design of their websites but also on how they have optimized it with SEO. Be your own boss and join the 56,778 new business start-ups in Singapore.

Ranking in Different Countries through Global SEO in Singapore

global seoFor a business that aims to target the global market, a different SEO strategy would be required in order to rank in local search engines. A number of factors will affect your page rankings in every country, some are more crucial than others but it would require both technical and non-technical elements. A business need not necessarily require a different SEO provider for each country since there are international SEO strategies that will take advantage of the exiting opportunities whether in Singapore, the US or the UK. Always take note of the fact that Google has different versions and it can deliver results appropriate to the target audience of a different country.

How to Rank High in Country-Specific Versions of Google

There are certain factors that will affect SEO techniques for every particular country. One of the most fundamental factors is content where you will need landing pages with page titles, Meta tags and descriptions including product descriptions in different languages. For SEO to work in different countries, you need to identify the right keywords that people will use in searching for products and services. A global SEO provider will not use the same keywords for US and Singapore; instead a keyword research will be done before optimizing the site for search engines. It is not as simple as translating the English keyword to its equivalent in the Singaporean language since there is also a difference in culture that have to be considered. Basically, a new dimension will be added to the SEO strategy since consumer preferences and behavior also vary in different countries.

How to Successfully Launch a Global SEO Campaign

Keyword Researchglobal seo

Before optimizing the site for a global audience, it is crucial to check the traffic you are getting from another country. Google Analytics is the tool for this purpose. Furthermore, you can also make use of Google Keyword Tools to determine local search volume for relevant keywords in the country you are targeting. Keyword research is one of the important activities in search engine optimization that will gain for the site the right kinds of visitors. With keyword research you can respond to changing market conditions and customer demands and produce relevant content that customers seek for.

Understanding the Behavior and Characteristics of the Target Audience

In today’s diversified marketing environment, consumer behavior is more complex but without understanding their behavior, it would be literally difficult to generate the appropriate response. Knowledge of consumer behavior needs to be incorporated in any SEO activity and marketing plan. Aside from considering the characteristics of the target audience, it is also important to identify and analyze the competitors. Each international website must be tracked separately since it is a different market looking at a different audience.

Online markets are no exception when ensuring that a site ranks high in the search engine results. Although the SEO provider has to prepare a different set of strategies for every country that you are targeting, search engine results usually provide a blend between international and local results that are tailored for the targeted country.

Why it pays off to be Prominent in the Search Engines in Singapore

SEO is a crucial part of an online business whether you are operating from Singapore or any other part of the world. In order to flourish in the global market, it is important to pay attention to search engine optimization to improve visibility in various search engines in Singapore through organic searches. By targeting organic searches, a website’s online credibility and reputation is solidified. Instead of paid advertising, SEO makes use of quality and unique content with the right keywords that will increase the flow of traffic to a site.

Why it is Worth the Effort to be Prominent in Singapore Search Engines

Different countries in the world have their own local search engines but in Singapore, Google Singapore remains as the most prominent followed by Yahoo Singapore and Bing Singapore. These global search engines in Singapore are popular among the locals although the targeted results are from a global perspective. There are also local search engines in Singapore that are specifically designed for localsearch engines searches on information ranging from current news, government, education, shopping, entertainment and many more. Local search engines are good platforms for any business to be seen in particularly from those who want to search for local websites that can cater to their specific requirements. SEO techniques for local websites would improve the quality of content and at the same time drive traffic to the site to generate leads and conversions.

Businesses in Singapore whether big or small lose on the potential to reach their target audience without SEO. According to research, close to 50% of Singaporean consumers go online to research on products they want to buy and everything from search engines to social media play a big role in influencing these consumers to make a purchase. The key to connecting with Singaporean consumers is quality information. Industry figures show that there are around 3.7 million people in Singapore who are active internet users. So don’t miss out on the opportunity to connect with all these people. With SEO, make your site prominent in the search engines in Singapore. The higher your site gets listed in the search engines the more likely for your products or services to be visible to potential customers.

How to be Prominent in Singapore Search Engines

SEO is crucial to optimize your site and make it easier to be indexed. You have to build new pages and ensure that you use the right keywords in the title and content as well as the Meta tags. These keywords should be considered with your target audience in mind since these very same words will be the ones that people will enter in the browser to get a full list of results. Your content is what draws people to your website but be very careful not to overdo the targeted keywords as it will likely decrease the chances of making a conversion. Getting links to your site is an important SEO activity that should not be overlooked since the links to your site will determine your page rankings. You can barter for links or buy links from other websites but make sure that what you are getting are only quality links.

You may also consider hiring an SEO consultant, which I have discussed in my earlier post. This option can grant you that prominence on search engines without getting into the technical aspects of SEO.

Why Businesses Need the Services of SEO Experts to gain High Page Rank

A high page rank in the search engines has always been emphasized as one of the reasons why SEO experts must be hired, but just how important is page rank for an online business? High page rank not only increases traffic to your site, it builds both the reputation and credibility of your website. Business owners can extend some efforts at SEO but it can be tiresome as it requires a great deal of time. Hiring Salsason.com is a better option considering that they have SEO experts who are more knowledgeable on link building and the right SEO tricks and strategies that can drive more traffic to a website.

seo expert

What a Site Gains from Having a High Page Rank

  • If your site lands on the first pages of search engine results, doing link exchanges with other sites is easier since most web masters would prefer to link with a high page ranking site.
  • If you have a high inbound rate, Google would likely crawl to your pages more frequently. The more frequent that your site is indexed the better it is for your page rank.
  • Having a high page rank not only drives traffic to your site, you gain additional revenue since many webmasters would be willing to pay just to link to your site. The higher the page rank, the higher the price that you can quote.
  • The relevance of your content including the right choice of keywords is the key to a high page rank but this is only possible through the SEO experts in Singapore. Creating quality and unique content to dominate the search results is possible through Salsason.com.
  • It is assumed that a high page rank is a sign of authority and this is a big factor in building the credibility and reputation of your site. These are the qualities that potential customers look for in a website particularly if they are looking for some products to purchase.
  • A high page rank makes it easier to market products and services considering the number of visitors that may arrive. SEO consultants provide affordable social media and link building solutions for your online marketing campaigns.

Why Hiring Singapore SEO Experts Make Sense

In internet marketing, changes happen often but Singapore SEO experts are prepared to meet these changes. Salsason.com is always updated with the current trends in internet marketing particularly when search engines change their algorithms. While algorithms are not published for public consumption, SEO experts can always gain a good idea of the changes from testing and analysis. SEO consultants who stay updated with complex algorithms will have inkling on the formulas used on how relevance is determined. Google receives more traffic than other search engines and it keeps track of all content to deliver the best results for users. Behind every simple page of search results is a complex system that has been carefully crafted to provide users with the most relevant results. SEO consultants make it a point to ensure the relevance of content so that it will be indexed by Google.