A new business typically lacks the financial resources for quality SEO consultants. Instead of making a risk with cheap, poor quality SEO providers, a better option for the business owner is to learn how to do SEO on his own. There are a lot of ways to improve online presence by tapping into the internet. A lot of successful entrepreneurs who optimized their sites through SEO are sharing their experiences. Reading this will give you a firm understanding on what has to be done to optimize your site.
Simple SEO Strategies you can do for your Business
Content is Top Priority
Do you have the writing skills to create quality and unique content or do you struggle with words? Whatever the case may be, content should always be priority. You need to have at least two or three landing pages that appear in response when a visitor clicks on a search engine result or an online advertisement. On an ecommerce site, the general goal of the landing page is to describe a product or service with sufficient detail so as to convert the visitor into a lead. Since there is no better person than you who knows the good qualities of your products, you can create this content by yourself and hire a professional writer for more detailed content that is optimized with the right keywords and phrases.
Optimize Content with the Right Keywords
Figuring out the right keywords for SEO is a challenge but there are many ways to research for the keywords that are right for your business. One of the best criteria is to put yourself in the consumer’s shoes and think of the keyword that will likely be typed on the search engine. If you are offering services in a specific area, search engine users will likely include the location in their searches. For example, a consumer would likely type “emergency plumbers in River Valley” instead of “plumbing services”. Optimize your title and Meta descriptions with the relevant keyword so that search engines can easily index your site. However, do not stuff content with keywords otherwise Google might consider it as spamming and ban your site.
Find Opportunities for Link Building
Reach out to your business connections and friends for links to their blogs and social media sites. Look for sites with related products and services that have high page rankings and request if you can build a link to their site. Assuming that you have gained some links, you have to start blogging and link building on a regular basis to show the search engines that you have fresh content that is interesting.
Tap into Social Media
The power of social media is something that cannot be ignored for a business. Social media helps increase brand awareness. Your task as business owner is to tap into the discussions on Facebook, Twitter, LinkedIn and Google+ communities that are relevant to your niche and keywords. Add value to these discussions and link back to your site whenever possible. Social media interaction is free and being short on budget is not an excuse for the failure to optimize the site with SEO.