Is it time to increase sales for your product or service? This is a rhetorical question for most business owners—it’s always time for higher sales numbers when you want to grow and succeed. You can’t get far without reliable marketing services, but the industry of online marketing services in Singapore is overflowing with providers to pick from. Which services do you need? Start by answering this question to help narrow down your options so you can pick the perfect specialist.
Direct Search Engine Marketing (SEM / Google AdWords)
Do you need to control every letter and word of your message? For big brands just breaking into the world of online marketing, search engine marketing may make the most sense. It’s ideal for quickly getting a new website plenty of attention, or testing product options to see which one gets the best response from consumers. It also works instantly. However, it’s also the most expensive option. Can your budget handle the cost in exchange for the immediate boost in attention?
Search Engine Optimization (SEO)
How much SEO do you need? This method gives you a chance to naturally climb up the rankings and expand your traffic levels for the long term. Organic search results get more clicks from searchers, leading to a boost in both traffic levels and your credibility. The costs range from the low to the high end depending on the provider. Good SEO creates noticeable changes, but only after a small delay. Can you give your marketing campaigns a little time to work in exchange for longer lasting results?
Social Media Marketing
If your product or service can spark conversations, try leveraging social media to market it. Restaurants, films, and events all do well when promoted this way. Do you need to educate consumers on how to use your products? Social media is a fantastic platform for using instruction as a marketing tool. However, it can’t replace other online marketing efforts entirely. Can you work it into the rest of your advertising efforts? When it fits seamlessly with the rest of the messages about the product or service, it produces a better ROI.
Have you ever received a motivating email that prompted a donation or purchase? You could be on the receiving end of that attention with a carefully crafted message sent out to the right audience. Poorly timed, worded, or targeted emails create the opposite response. Are you willing to wait while the agency researches your audience to build a fine-tuned mailing list? Test the waters—and your value proposition—by setting up a SEO or SEM program first to avoid wasting your hard-earned marketing dollars.
Optimization and Analytics
You need analytics no matter what kind of online marketing services you decide work best for you. How can you tell when your marketing efforts are working without in-depth tracking and analysis? Even if you’re already at the top of the ranking results on Google for a dozen keywords, are you happy with the results coming it? If not, optimization is the route to take to change how visitors interact with your site once they arrive on it. Both methods work well when used in conjunction with any of the other marketing methods mentioned here.
Which method is the best fit in your current situation? Get in touch to find out!
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