When a new technology comes along, in the beginning, people keep viewing it in terms of the old technology.
This photo was taken somewhere between 1900-1918 in Nantucket, USA. Cars were forbidden on the island at the time.
The same is happening to the Internet today. People use marketing tactics that are based on traditional advertising.
Even many agencies refuse to take a more agile approach to marketing. Budgets and planning are still managed as in the days of Mad Men.
While the Internet can achieve so much more, if you’re willing to step out of your comfort zone with us. Interested to explore? Get in touch!
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