A new business typically lacks the financial resources for quality SEO consultants. Instead of making a risk with cheap, poor quality SEO providers, a better option for the business owner is to learn how to do SEO on his own. There are a lot of ways to improve online presence by tapping into the internet. A lot of successful entrepreneurs who optimized their sites through SEO are sharing their experiences. Reading this will give you a firm understanding on what has to be done to optimize your site.
Simple SEO Strategies you can do for your Business
Content is Top Priority
Do you have the writing skills to create quality and unique content or do you struggle with words? Whatever the case may be, content should always be priority. You need to have at least two or three landing pages that appear in response when a visitor clicks on a search engine result or an online advertisement. On an ecommerce site, the general goal of the landing page is to describe a product or service with sufficient detail so as to convert the visitor into a lead. Since there is no better person than you who knows the good qualities of your products, you can create this content by yourself and hire a professional writer for more detailed content that is optimized with the right keywords and phrases.
Optimize Content with the Right Keywords
Figuring out the right keywords for SEO is a challenge but there are many ways to research for the keywords that are right for your business. One of the best criteria is to put yourself in the consumer’s shoes and think of the keyword that will likely be typed on the search engine. If you are offering services in a specific area, search engine users will likely include the location in their searches. For example, a consumer would likely type “emergency plumbers in River Valley” instead of “plumbing services”. Optimize your title and Meta descriptions with the relevant keyword so that search engines can easily index your site. However, do not stuff content with keywords otherwise Google might consider it as spamming and ban your site.
Find Opportunities for Link Building
Reach out to your business connections and friends for links to their blogs and social media sites. Look for sites with related products and services that have high page rankings and request if you can build a link to their site. Assuming that you have gained some links, you have to start blogging and link building on a regular basis to show the search engines that you have fresh content that is interesting.
Tap into Social Media
The power of social media is something that cannot be ignored for a business. Social media helps increase brand awareness. Your task as business owner is to tap into the discussions on Facebook, Twitter, LinkedIn and Google+ communities that are relevant to your niche and keywords. Add value to these discussions and link back to your site whenever possible. Social media interaction is free and being short on budget is not an excuse for the failure to optimize the site with SEO.
Handling the complex parts of a business is more than enough for an owner to tackle which makes hiring SEO consultants as a better option for the business’s online visibility and traffic. With the rapid growth of Singapore’s economy, it makes sense to be as aggressive as the competitors when it comes to online presence considering that many Singaporean’s search the web for products and services. However, it is not easy looking for an SEO consultant with a proven track record of successful SEO projects in Singapore. SEO is a highly technical field that requires the skills of specialists who have had extensive experience in SEO projects that have achieved amazing results.
How to Make a Choice for SEO Consultants in Singapore
There are lots of SEO consultants in Singapore who are known for their professionalism in the complex process of search engine optimization. This process is literally beyond the comprehension of the ordinary layman. Usually the client does not even understand the difference between organic SEO and standard SEO keywords. Very often, what the client wants is proof of successful SEO projects in Singapore. Is there a business that has profited from SEO aside from the increased traffic to the site? Are keywords the only focus of SEO or are there other SEO methods that will improve online presence and generated leads? Businesses in Singapore are serious about improving their online presence knowing that it is indispensable to their success but will hiring an SEO consultant guarantee success in aggressive online competition?
Why Investing in SEO Services is Worth the Effort
Major companies dominate search engines but there is no reason why your business cannot dominate the local search results. Singapore has its own search engines aside from Google Singapore, Yahoo Singapore and Bing Singapore and if your site ranks high in the local searches, your investment in SEO is definitely worth the price. Gaining high page rankings in Google Singapore is usually a good way to enjoy a continuous flow of customers. The common belief on SEO is it simply focuses on the right keywords and phrases that Singaporean consumers will type on their browsers but the truth is SEO experts make use of mathematical equations and a great of deal analysis to determine the keywords that would match user search patterns on specific areas. SEO consultants have also developed the skills to determine which SEO strategies will work in improving online presence.
Singapore’s Environment for Online Businesses
The time is especially right for Singapore online businesses and according to PayPal, the online shopping market of Singapore has reached S$1.1 billion in 2010 and is expected to reach S$4.4 billion by 2015. This is a great opportunity for online businesses since the environment is perfectly right for a business to thrive. Many entrepreneurs who have been exposed to modern technology have gained outstanding success in their online business endeavors not only due to the design of their websites but also on how they have optimized it with SEO. Be your own boss and join the 56,778 new business start-ups in Singapore.
For a business that aims to target the global market, a different SEO strategy would be required in order to rank in local search engines. A number of factors will affect your page rankings in every country, some are more crucial than others but it would require both technical and non-technical elements. A business need not necessarily require a different SEO provider for each country since there are international SEO strategies that will take advantage of the exiting opportunities whether in Singapore, the US or the UK. Always take note of the fact that Google has different versions and it can deliver results appropriate to the target audience of a different country.
How to Rank High in Country-Specific Versions of Google
There are certain factors that will affect SEO techniques for every particular country. One of the most fundamental factors is content where you will need landing pages with page titles, Meta tags and descriptions including product descriptions in different languages. For SEO to work in different countries, you need to identify the right keywords that people will use in searching for products and services. A global SEO provider will not use the same keywords for US and Singapore; instead a keyword research will be done before optimizing the site for search engines. It is not as simple as translating the English keyword to its equivalent in the Singaporean language since there is also a difference in culture that have to be considered. Basically, a new dimension will be added to the SEO strategy since consumer preferences and behavior also vary in different countries.
How to Successfully Launch a Global SEO Campaign
Before optimizing the site for a global audience, it is crucial to check the traffic you are getting from another country. Google Analytics is the tool for this purpose. Furthermore, you can also make use of Google Keyword Tools to determine local search volume for relevant keywords in the country you are targeting. Keyword research is one of the important activities in search engine optimization that will gain for the site the right kinds of visitors. With keyword research you can respond to changing market conditions and customer demands and produce relevant content that customers seek for.
Understanding the Behavior and Characteristics of the Target Audience
In today’s diversified marketing environment, consumer behavior is more complex but without understanding their behavior, it would be literally difficult to generate the appropriate response. Knowledge of consumer behavior needs to be incorporated in any SEO activity and marketing plan. Aside from considering the characteristics of the target audience, it is also important to identify and analyze the competitors. Each international website must be tracked separately since it is a different market looking at a different audience.
Online markets are no exception when ensuring that a site ranks high in the search engine results. Although the SEO provider has to prepare a different set of strategies for every country that you are targeting, search engine results usually provide a blend between international and local results that are tailored for the targeted country.